E-zines
E-zines, are electronic magazines, or for a better description, online newsletters. With your research on competitors and complimentary sites, you will undoubtedly find that many have newsletters with advertising and articles.
Just like you did with swapping links, find complimentary sites with newsletters and ask to advertise in them for a fee, or for allowing them to advertise in yours.
Also do a search to find e-zines in your field. Some web owners will actually build a site solely for the purpose of building an online magazine.
You’ll also learn that a lot of newsletter editors like to find good articles to place in their newsletters. Offer to submit yours.
When submitting articles you may even find that some web owners will contact you after reading one of your articles and ask your permission to include it in their e-zine.
When looking to advertise, make sure of the following before parting with good money.
· How big is their subscriber list? · How much are they charging and for how much exposure? · How soon can the ad run? · How big can the ad be? · Do they offer statistics, so you can track your click through rate?
As with all paid advertising, make sure you can track your costs versus your conversion to sales. There is no point paying $50 a month for a great ad if all you get is 5 visitors, or click throughs, and then none of them convert to sales.
As always, the more ‘free’ advertising you can do, the better, so always look for win-win situations with other web owners, especially those that compliment your business.
Tasks:
1. Research all the complimentary web sites to see if you can advertise or offer articles. 2. Search for e-zines in your niche market.
Blogs and Syndication
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